Facebook Timeline Takes Place Tomorrow

Facebook have ben announcing their new timeline for the past few months. I personally have been ignoring it as I really like the current Facebook page. Every time Facebook changes the layout or brings in a new feature there is always a backlash. In 2006 Facebook introduced the news feed which was met with a lot of negativity due to the fact that every post, picture, comment mentioned on your own wall was then immediately in the news feed. Facebook took note and amended their privacy settings so that people could then control what goes in the feed. 

The Timeline will let people easily access their friends’ status updates and photos. I am sure by now a lot of you have already seen the timeline which shows the stories and photos of friends in a far more visual way.

The timeline is coming tomorrow and there is nothing we can do about it. There was the option to use the new feature since it was made public on December 15th last year. Now we have to use it, no opt in options. Here are a few tips on how to get the most out of your timeline.

1) Cover Photo
Make sure you pick the right photo for the cover as this is the biggest picture people will see when they land on your page.

2) Timeline
On the right hand side of the page, there is a timeline which shows the years you have been a member on Facebook. It also shows the times you were at school or working in a particular company (if you have added this to the timeline). Friends can also see the timeline if you allow this in your privacy settings.

3) Activity 
Now with the timeline there will be a log of all your activity on Facebook, showing photos you have tagged, updates you have made and so on. If you do not want to show all your activity you can hide it from your wall. If you want to get rid of an activity permanently, you will have to delete it.

4) Verify
Now that everything you do and post will be on the timeline, you will need to check it before it goes live if you want to avoid any embarrassing incidents being made public. There is the option to select the “timeline review” so make sure you use it.

5) PrivacyNow with the Facebook timeline, your friends post will appear on your timeline if they tag you. It is the same as if people tag you now, your friends’ post will be on your wall. If you do not want people to see that you have been tagged, you can amend your privacy settings so that “only me” sees the tags.

Hope you are all ready for the timeline that takes place tomorrow. I will be sad to see the old wall go, but I am sure in a few months time, it will all be forgotten.

This post originally appeared on  Seojoblogs.

What exactly is Facebook marketing And also How might you Utilize it For ones Company

In the event that twitter followers you are looking for the result towards issue “What is actually social internet marketing? inches then you can certainly read more details the following. It truly is this is the strategy of selling distinct models, persons, goods, or perhaps products and services by employing favorite network websites like Youtube . com, Facebook or myspace, or perhaps Twitting. This kind of web marketing is doing like a charm intended for smaller businesses. Study a lot more precisely these types of tactics can assist your online business.

Despite the fact that r / c in addition to TELEVISION advertisings are merely since useful intended for selling goods, they are able to are expensive a higher price as compared to selling goods online. You’ll need to devote all of your finances upon promotional initiatives which have been not invariably assured to hit your objectives. Since competitors in promoting firms is actually intense, persons need to consider distinct advertising and marketing measures for you to appeal to shoppers.

The grade of your current support or perhaps the item people making the effort to advertise can eventually function as the determining consider your international market place, although field of vision is equally as significant. The world wide web comes with a earth associated with chances intended for tiny in addition to massive firms and you will obtain international publicity from minimum price. This is the reason why it is vital you understand making sales opportunities as a result of social networking.

Step one facebook like pages for taking intended for making sales opportunities by using this technique should be to construct your individual organization internet site. It is advisable to take your time in addition to profit setting up a specialized web site of which shows your products or services you’re featuring. Contain your current speak to particulars, popular features of the item in addition to any information regarding your organization. Ensure your keywords and phrases usually are google search optimized prior to distributing the web site for you to favorite yahoo and google.

If you’re part associated with Facebook, you may use these types of websites since advertising and marketing selections to position advertisings upon report websites associated with many people. One of many benefits of utilizing these types of network websites is actually you could spot advertisings upon report websites of one’s customers, so they really can find out about your current goods. Be sure you contain Lover or perhaps Similar to option function on the website to ensure that additional customers can easily distribute the phrase in relation to your current products.

Since your organization internet site offers information regarding your current goods, you need to produce a focused weblog for you to returning the item way up. Come up with the most recent innovations in addition to maintain weblog up-to-date always. Your blog can produce sales opportunities, in particular when people fit movies regarding the item you’re featuring through Youtube . com.

Affiliate marketers increase youtube views really should work with each and every chance for constructing website that may be offered by social media websites. The particular broader your current publicity, the bigger your current probabilities of field of vision is going to be. Therefore widening your web occurrence can on auto-pilot just be sure you can produce a lot more client sales opportunities.

Therefore the very next time you’re questioned your issue “What is actually social internet marketing? inches you possibly can with assurance claim that it’s in relation to selling your current goods upon network internet sites. Affiliate marketers need to assess the marketplace and listen to every one of the methods in addition to methods that will aid these people appeal to customers for their internet sites. Favorite network websites would be the methods you will want to acheived success within your organization.

This post originally appeared on  http://hendersonvillechamber.org/ . 

The Relationship Between Science, Technology, and Society

Science and technology is the best thing society could ever ask for. Since the industrial revolution in the 18th century science has been in progress. Some sectors that have been boosted by science and technology are energy, physical sciences, information and communication. The society has greatly gained with the invention of technology.

Infrastructure in the society has grown with the help of science and technology. Modes of transport like electronic railway lines were realized and these actually benefited the society by offering them a better means of transport. In the past, almost everything was analog but thanks to the science and technology we are now being digitalized by the day. The invention of the telephone and radio services has broadened human communication.

Without society then there would be no science and technology and that is why the invention of certain tools and equipment have helped achieve big things. Society can not do without the industries we have today. The society needs science and technology. The creation of computers is work of art by individuals was a milestone that would come a long way in helping the society. A computer helps us to leverage ourselves by gaining valuable information that we can use to enrich our lives. The impact of science and technology can seriously be recognized. Many people around the world take for example scholars in colleges and universities have taken the lead examining the relationship between science and technology.

The evaluation of this relationship has emerged as an important area of research. Public interest groups and academic organizations throughout the world are recognizing the importance of STS. The reason is that people need to recognize that there are people who are affected by the science and technology. Controversies such as modified foods, stem cell research are the issues that have brought policy makers and scientists together to have a way forward on this.

Science and technology has actually largely contributed to the vision of man about himself. Science has been modified the opinion about the origin of man and place of origin too. Through the results of scientific discoveries the perception of man about his behavior and his place of origin has been modified diversly. Experiments in science today are in one way or another affecting the society.Take for example the experiment on cloning a human being. The experiment brought a lot of controversy since the society was skeptical about it.

How is science and technology related to society: The developing world has a long tradition of participatory action research, popular education and community organization joining up to solve some science and technology issues that affect the society. How is science and technology related to the society is something that is calling even for the government intervention. Science and technology related issues are actually been discussed worldwide today. Progress in this has resulted to the ability to produce diverse types of material items. Answering the question how science and technology is related to society.
This post originally appeared on Education and Science Research. 

Search Marketing and Social Media in Regulated Industries

As more companies in heavily regulated industries search for cost savings, greater efficiencies for dollars spent, and better matches with modern sources of information, they are aggressively shifting dollars from traditional advertising to digital and social media. These industries - which include pharmaceuticals and healthcare, financial services and insurance, alcohol and tobacco, and those that service government entities - have regulations that govern their marketing and communications, especially ones aimed at large numbers of consumers.

Compliance has always been a necessary extra step in doing marketing. Now, in digital and social media, where customers' actions, conversations, and feedback are visible and recorded publicly, these companies have the additional task of figuring out which regulations apply, and how.

Some Regulations of Concern

It's not just one regulation or law that has yet to be interpreted for two-way digital channels, but many, and some are easier to apply than others. For example, sites created by companies and agencies serving government entities must be "508 compliant," meaning that they must be accessible to people with disabilities - through the use of screen readers, for example. Companies in healthcare and insurance need to ensure that their technology infrastructure, record-keeping, and privacy policies are compliant with the Health Insurance Portability and Accountability Act of 1996 (HIPAA).

Public companies are subject to Sarbanes-Oxley and the associated requirements for disclosures, internal controls, and accountability. Pharmaceutical and healthcare companies must also abide by the Food and Drug Administration's requirements for "adverse event reporting" and other regulations that govern the adequate disclosure of safety and warning information, the presentation of "fair" and "balanced" information about prescription drugs and medical device, and what can or cannot be said or claimed about products (i.e., approved language only).

Issues and Challenges for Marketers

Why are these regulations and requirements challenging for marketers in digital, search, and social channels? The laws themselves are not new, but the interpretation of how to apply them is. In traditional forms of advertising, the guidelines are well established - for example, in TV commercials for drugs, companies must refer customers to the corresponding print ad in a magazine for further details. When advertising a product on a website, companies must link to the prescribing information (PI), which has all of the required details about dosage, side effects, adverse interactions, black-box warnings, etc.

But what happens when companies run search ads on Google or display ads on Facebook? How should they present warnings and side-effect information, given the extreme space constraints of the ads themselves? What should firms do when people write negative comments about their drugs or mention on social networks that they got sick from the drugs (i.e., "adverse events")? Are companies obliged to monitor the entire Internet or all social networks, blogs, and forums, and report all mentions of adverse events related to their products? And how could they possibly do so in the stipulated 72 hours?

Finally, what are the rules governing the new forms of personally identifiable information (PII) disclosed in digital and social channels - for example, the history of what sites individuals visited, the "social graph" of their connected friends, and what they searched for online - and how companies can use this PII to better target customers with marketing messages? Because the FDA has not published any definitive guidelines or interpretations for these new marketing scenarios, companies are forced to assess and interpret these scenarios themselves and act according to the level of acceptable risk.

However, many companies have taken the wait-and-see approach and deferred any action in these new and essential marketing channels.

Ways to Stay Compliant

Here are a few examples of ways companies in these regulated industries can use digital, search, and social media marketing techniques right now, while staying within the "compliance envelope":

Social media listening. Marketers can treat social media channels as venues for continuous listening rather than as places where they can push more ads. Because more people are having more online conversations more often, social media venues are rich sources of new insights that cannot be gleaned from traditional forms of market research like surveys or focus groups. Furthermore, in some cases these conversations have been archived for years, giving advertisers a historic perspective on particular topics.

Search as research. Marketers can use search as a form of research rather than as just another way to drive more traffic to their websites. Insights from search volume over time, or what people are seeking from related searches, will allow marketers to use search as research to collect new insights continuously. By not pushing out more ads at people, but rather studying how users look for information online, advertisers can better tailor their marketing activities and positively impact content creation, site optimization, and updates to marketing messages.

Digital analytics. The online and digital technologies are inherently two-way and also precisely measurable. As users take actions on websites, the detailed analytics can reveal what they are looking for, whether they found it, and how it impacts their purchase decision. Marketers in heavily regulated industries have many pre-approved assets and pieces of content. If they put such content on the website or repurpose it for use on mobile devices (e.g., eDetailing on iPads), then the way physicians use the information can be seen in the analytics.

The FDA's Four Adverse Event Reporting Criteria

Identifiable patient. The post contains information sufficient to believe a specific patient was involved, such as "I experienced" or "my brother experienced," but did not contain general statements such as "many people."

Identifiable reporter. The post contains sufficient information to follow up with the reporting person, such as an email address, telephone number, or physical address.

Specific medication. The post mentions a specific medication by brand or the chemical name of a medication where that compound is unique to one specific brand.

Adverse event. The post describes a reaction that a "reasonable person" would consider an adverse experience such as death, hospitalization, vomiting, or swelling, or a side effect that is not known or expected with the medication.

This post originally appeared on ClickZ.