Facebook Tests Offsite Advertising

Business is really looking up for advertisers and app developers.  The past few weeks, Facebook has focused on obtaining advertisement revenues. Within two months, the network has introduced two mobile ad units and now comes a third. This one is however, is not inside Facebook, as most would expect.

The way it works, the user has to be logged into Facebook on mobile. By clicking a banner or full screen advertisements will take the user to either an app store, such as Android’s Google Play or iOS third party application, which the user can then download. Or, the user may also be directed to the advertiser’s own website that displays their products/ services.
The payment by advertisers depends on the type and audience size. The ads are mobile-specific that will appear off the network’s site, thereby reducing ad clutter on the platform itself to a large extent. Instead, the ad will be distributed across multiple platforms on mobile devices.
Maintaining user privacy had not been one of Facebook’s strength. However, lately, the network has prioritized identity and data. With this new ad initiative, the user’s identity remains anonymous. The target user data extracts their demographic information and is based on ‘likes’ and common apps shared by their user’s friends.’
This is the second round of offsite Facebook ads, the first ones having run on Zynga.com. If the test proves successful, then it would mean it benefits all concerned parties. Which is the user, who will be exposed to new way of app discovery, while Facebook and the advertisers share the profits. And the app developers will have found a more secure marketing strategy that will help expand their own user base.
At this point, Facebook is depending on other networks to monetize. Most reviewers predict how Facebook will eventually become independent and form their own advertising network. The advertising format is also being compared with Google’s Adwords. Difference being, while Google extracts keywords based on content, Facebook uses personal data for targeting of relevant ads.
Information regarding Facebook’s current partners who are in on the deal has been well concealed from media. Nevertheless, the wait may not be long for the rest when advertising bids are open to all.



Hakim Sadik Found this Post on Avenuesocial

Hakim Sadik exponentially improves the reach of Businesses and Online Marketers. A social media expert, Sadik, is the insightful leader of Avenue Social’s client service team. Sadik has helped over 1000 clients bring their social media and mobile applications to life.

Brilliant Business Acumen Show at Tech Event

For all the tech geeks out there, it’s time to come out from behind your tablets, mobiles and PC screens and into the real world.  Because neither emoticons nor chat messages can substitute the real you. Whatever you have to sell, it will be have to be through your physical appearance. And Mark Zuckerberg will vouch for that.

TechCrunch is a media platform that covers all things technology. TechCrunch Disrupt SF is an annual global event. It serves as an introductory platform for startup ventures. (Yammer started off here). The event concludes with a grand trophy, which is a cash prize of USD 50,000 to the most innovative startup of the year.

This year, Disrupt SF 2012 attracted scores of startups (estimated at 300) and angel investors from all over the world. For instance, the all-women run Forerunner Ventures. Another business initiative was presented by Hacker Rank as “The Olympics of Programming” for “building the largest   collection of the world’s most interesting problems for hackers to solve.

The presentation of each has been aggressive on the Battlefield. Microsoft GM Rahul Sood criticized p (k) Prior Knowledge, a cloud-based predictive database startup for application developers. Sood suggested a balance of business with creativity and for p (k) to include marketing professionals in their all-engineer team.

With tough competition, the judges’ panel, which includes CEO, Yahoo! Marissa Mayer, had a hard time deciding this year’s trophy winner.

The Facebook legacy

The highlight of this year’s TechCrunch Disrupt was the Fireside Chat with Facebook’s CEO. With 950 million users, there’s no looking back for Facebook’s CEO. This was his first appearance following the IPO plummet, which seems to have cleared the air a bit. It wasn’t just about what he spoke, which he could have sent on an e-mail.

Zuckerberg presence seems to have reassured investors that the social network has a viable future worth considering seriously. No sooner had his conversation ended with Michael Arrington of CrunchFund when Facebook shares rose by 4.6%.

Zuckerberg spoke of deeper mobile integration and monetization, work on “long term projects and build good stuff,” and plenty of opportunities in gaming and search conduction. He added how Facebook applications drive morale, such as on Instagram.

The interview also dispelled rumors regarding a Facebook mobile. Facebook is keener on integration on “all devices” than invest in hardware, Zuckerberg confirmed.

Referring to his own codes, Zuckerberg said “Everything we do breaks, but we fix it quickly.” It emitted laughter from the audience, but Facebook users still criticize the cost of such ‘mistakes’ that resulted in irreversible privacy loss.  However, Zuckerberg admitted to “betting too much on HTML5 than native” being their “biggest strategic mistake” in mobile development, now rectified on iOS with Objective C as programming language.

With all said and done, all startups and seasoned businesses should learn from this: there is no room for mistakes in the tech world, whether it’s one user or 950 million of them.

Hakim Sadik Found this Post on Avenuesocial

Hakim Sadik exponentially improves the reach of Businesses and Online Marketers. A social media expert, Sadik, is the insightful leader of Avenue Social’s client service team. Sadik has helped over 1000 clients bring their social media and mobile applications to life.

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Facebook’s Need For Speed-y Action

“We’ve rebuilt the app so it’s faster and easier to use.” With this latest statement issued at the iTunes store, Facebook has gained several points with its mobile users.

When in Rome…Facebook may have understood the need but seemed to have avoided the eventual: which was to go native on the iOS. Finally, they recently hauled their mobile app on iPhone and iPad by switching from the web-friendly HTML5 to i-friendly Objective C. The 5.0 version update contains more than double the speed than its predecessor.

We can only guess the reason for delay. Could be because HTML5 allows direct access to content and updates, whereas using Objective C means rerouting through the app store. By the time the app opened to Newsfeed, it would be time for the user on the go (Facebook needs to be reminded of this), to get on with whatever is on their busy agenda. Another reason could be HTML5’s cross-platform compatibility.

This delay proved costly as users deleted the app because of its snail-paced speed. Goes to show the company needs to speed up its decision-making and action process too. But what they have made it clear that mobile is the way to go. And hopefully they’re reading up on feedback too.

Users do understand the trouble that goes into making technological changes. One little feedback among a torrent of spam can prove to be most useful for companies like Facebook, who attempt to balance their monetary success, which is not happening as well as expected, but also to fulfill user demands that are just as fast paced.

So time is most crucial here, because of the growing competition among social networks like Foursquare that are completely mobile. And no sooner have they improved on speed come a another hail of comments about how they need to work on other features such as sharing and to pay equal attention to other mobile devices such as Android and Blackberry.

On the other hand there are Facebook developers who have to contend with the changes too. They have been content since the introduction of Facebook App Center on iPhone, because that meant they did not have to make create two separate apps for the web plus iOS. It may be that they would have to do a little more learning. Right now Facebook apps on require a blend of PHP and HTML5, but it’s likely that it will soon become mandatory for all programming languages to be device-specific. It’s now a question of how cross platform compatibility will be possible when and if the change does happen.

Hakim Sadik Found this Post on Avenuesocial

Hakim Sadik exponentially improves the reach of businesses and online marketers. A social media expert, Sadik, is the insightful leader of Avenuesocial client service team. 

Of Music, Sports and Social Media

The closing ceremony of Olympics 2012 was all glitz and glamour, showcasing the music and fashion culture of Britain in its prime. The event appeared more a rock concert than sport-oriented. But the audience looked thoroughly entertained and even the participants didn’t seem to mind being sidelined for the show. But what this Olympics event apart was how it outclassed all other sport events in history as far as duration and artists was concerned.

The main reason for the exaggerated attention to music can be attributed to the amount of social activity that revolved around the event. Olympics 2012 has been considered most technologically advanced and social-centered event in the history of the Olympiads and frequently referred to as ‘social games’ or social Olympics ‘The organizing committee was aware of the discussions that poured in by the minute on various social networks. Facebook was the most active network, followed by Twitter. So much so that Facebook apps and games were especially created with the Olympics as their central theme.

Olympics is not the only sports event to provide music-rich entertainment. Soccer too has seen a flurry of music activity, featuring some of the most distinguished artists. ‘Waka Waka’ was the official song for FIFA 2010 performed by Shakira. The song caught the world’s attention for it colorful mix of Afro-English performance.  Ricky Martin’s ‘Cup of Life’ for FIFA 1998 became an instant hit. Jennifer Lopez’s ‘Let’s Get Loud’ was dedicated to spur up the US soccer team in 1994.  The list goes on. The commercial interests of such partnerships are great for both: the event attracts a larger crowd because of the added entertainment while musicians receive instant worldwide publicity and high sales record.

Perform, a sports media group survey revealed that1 in 4 American citizens ‘follow sports via social media.’ Certainly encouraging news for those planning future sports events. Social media provides quick updates through posts and news rather than watching entire lengths of programs. This works out especially for those who are not as passionate about sports. Not only do the fans benefit, but so do the participants. By creating Facebook fan page, participants have the opportunity to interact with players. This is also a fair means for achieving recognition especially for the newcomers and amateurs.

With these three very powerful influences future sports events are likely to be even more exciting. The culturally rich and vibrant Brazil, the next Olympic venue is definitely going to make the most it all.

Hakim Sadik Found this Post on Avenuesocial

Hakim Sadik exponentially improves the reach of businesses and online marketers. A social media expert, Sadik, is the insightful leader of Avenuesocial client service team. 

Unified Marketing and Advertisement on Social Media

Unified marketing tends to make optimal use the variety of advertising platforms present today, which include both new and old platforms such as outdoor billboards, television, social media, tablets, PCs and smartphones. While some platforms are more limited than others social media is one that offers the broadest forms of campaigning, where the door to door salesman is now replaced by word-of mouth by users within the network. Most of all, it is the variety and flexibility in its content that makes social media marketing diverse as much as it is enriching.

The concept does not directly oppose integrated marketing, but in effect, has broken away from traditional methods. The earlier belief that repetition or persistence turned customers into buyers is no longer withheld. Such tactics only tended to annoy and drive away customers. Also, the uniformity of advertisements across various media simply seemed a waste. On the other hand, unified marketing treats each platform in a distinct manner and marketing campaigns are customized accordingly.

This brings us to content management. While text and photos have their own standing, the use of videos and movies is increasingly gaining lead, ahead of text and images. One of the main reasons is that this type of content is no longer dependent on professional video equipment nor staff, but an application. With a touch of a tab, anyone can create a video or movie. Not to mention what was once a very expensive investment, now there are no monetary costs involved. It all depends on what a user has fed into his or her posts. The most advantageous of all factors is that off site venues such as Facebook allow user control, unlike third parties, which are controlled by their owners. This control factor is very important for brands, which can administer, edit and monitor the content at their will rather than depending on others who may not have an inkling of the company’s vision and goals.

Most recently, a Facebook application has caught the attention for its unique experience. ‘Timeline Movie Maker’ app creates a one-minute movie, the contents of which are extracted from the user data. This is a direct incentive towards brands looking for inimitable marketing campaigns. Designed by a marketing agency that specializes in unified marketing, the app is an ideal strategy tool for companies to highlight their past and present achievements. For those who have figured how to get timeline on Facebook, their next step should be implementing in-built applications or have them created by Facebook application developers.

Hakim Sadik Found this Post on Avenuesocial

Hakim Sadik exponentially improves the reach of businesses and online marketers. A social media expert, Sadik, is the insightful leader of Avenuesocial client service team. 

Growth Hacker: what’s in a name?

As one reviewer puts it, growth hacker is more than just a role—it’s a ‘way of thinking.’

And it’s high time they are given due recognition. While the job title has been recently coined, the job description is not new. To give the merger a name serves to boost the confidence of those who had long fit the criteria of marketer with technical skills. Facebook Fan Page creators are a prime example because of their ability to apply their creative as well as technical skills to increase fan base for a business.

But let’s not confuse once again through designations and organograms. Although due credit must be given for providing clarity in concept, some reviewers disagree with Andrew Chen’s blog, which sounds a pitch off for assigning growth hackers the post of ‘VP Marketing’! My assumption is it tends to detract and/or disturb core business operations. Since growth hackers function to provide scalable and sustainable marketing for startup ventures, they must instead focus on maintaining equilibrium with staff and company goals as well as possess an individual identity to work independently. At this point, social media is ripe for growth hacking. Facebook has streamlined them as ‘marketing developers’ who are adopting various marketing techniques in line with software development, such asFacebook applications.

Another major responsibility for growth hackers is to continually adapt and then readapt their methodology to fit dynamic needs of a business. This ability to adjust is what sets them apart from the typical marketers. For them to work alongside VPs of relevant departments would be ideal rather than replace them. This means collaborating with multiple teams and departments that fall categorically under marketing, sales and production. They may already be working within the organization without recognition of their expertise.

Another key point is to focus on the system as a whole and not the person. Businesses are sometimes too people-dependent. In this case, when a specific individual leaves an organization, the entire department is affected. System dependency, on the other hand, is therefore considered more reliable, where organizations make it very clear to their employees that they are not indispensable. Growth hackers serve as part of the system: their absence will not be halt production processes, but their presence will serve to complement marketing and boost sales figures.

Hakim Sadik Found this Post on Avenuesocial

Hakim Sadik exponentially improves the reach of Businesses and Online Marketers. A social media expert, Sadik, is the insightful leader of Avenue Social’s client service team. Sadik has helped over 1000 clients bring their social media and mobile applications to life.

Is Apple Isolating Users Through Limited Content?

No one knows for sure what the up and coming iOS6 will have, but they are certain of what it will not have, which is, its competitors’ services. Already Apple ousted Google Maps and instead indicated they have their very own mapping technology as pre installed application on iOS6 devices.

This is now followed by the termination of their contract with the YouTube app, another Google acquisition. Apple confirmed they intended to use Vimeo, acquired by Apple a few months back.

Very brave decisions. Apple Inc may have weighed the pros against the cons, but can’t say they can be commended. Sure there’s valid reason behind them, such as excessive advertising of Google AdSense.  Also Google has the upper hand to promote their content over others. The previous month’s comScore report showed Google in the top slots in the US online video ranking and Vimeo though slowly gaining viewership is down at 10.

But in their bid to be independent and focus on high standards, they are not just isolating themselves, but the users. Other smartphones have a large share in the market because they cater to the masses. YouTube ranks highest among the video websites in the world. That such popular apps have been discarded will prevent people from using iOS technology. No matter how brilliant their iOS apps, very soon they will find themselves losing their largest share of smartphone customers.

User needs should be given top priority. Everything is about connecting and integrating. People want an expansive and extensive reach wherever possible. This was earlier achieved through the internet, became more so through social media and games apps which proved more capable in allowing people to share content. Most importantly, users want as many choices available so they can decide which service to use. Excluding popular apps and installs will just leave them wondering what it is they are missing out.

As if this wasn’t enough, analysts believe that the world’s top search engine, Google is next in line to be sliced off iOS6. At the minimum, it will not be the default search engine and worst case, it will not be present at all.

At this point, media has concluded this to be more than healthy competition. They consider it as outright ‘rivalry’. Most affected are the end users. What they could be offered instead are the best of both worlds. Perhaps third party app developers could make some merger apps that could be native to iOS and compatible with Android OS. This is still early speculation and there are chances for all kind of possibilities to develop. Maybe even an iOS-Android smartphone…!?!

 Hakim Sadik founds out this Original By SocialJitney.Com

Tech Integrations: When Will Enough Be Enough?

In the world of technology, it is never enough. There is a pressing demand for more, and when there is more, then the need for an entirely new creation. Today, Apple is experiencing this sort of pressure. Despite launching several new product and feature launches at the Worldwide Developers Conference 2012, where even critics admitted they exceeded those launched during the previous conferences, there was plenty of dissatisfaction expressed from within the industry.

It has been exactly one year since Apple integrated Twitter into their iOS5 platform. The question that arose at the time was why they chose Twitter over Facebook. Now it’s déjà vu, except this time it is why Facebook and not Google plus. The former was understandable: Twitter, even with its 200 million users at the time, was no match for Facebook’s 700 million users. Various explanations, some of them outlandish were given by analysts for this decision as:

• Facebook in comparison was far more complex because of its and myriad features and services
• Apple had a fallout during negotiations with Facebook
• Windows Phone 7 had been the first smartphone to integrate Facebook and Apple did not want to play second fiddle
• Apple needed more time to prepare for the world’s largest social network

The last assumption sounded most plausible and proved to be correct, as Apple announced Facebook integration featured in their up and coming iOS6 platform during this year’s WWDC. Their rejection of Google services has been pretty much outright, not only of their social services but also of their applications, ousting the popular Google Maps and bringing in their own version of mapping technology.

While bitter rivalry turns to friendship and vice versa in the business world, at least Apple is keeping their priorities intact by providing the largest ground for mobile application developers to delve into. But it’s the second party apps, that is, the end users that are primarily running the show successfully. And if Apple keeps in tune with their demands for iPhone applications, then they will continue to provide as many options as possible. Where iOS5 users felt confined to Twitter, they now have Facebook, but they also want LinkedIn and Google+ and some lesser known social media as well to be available. For now, the line is pretty much drawn. In their own right, it makes sense for the company to withhold their own. But not for long, experts believe, when Google will find their way in tomorrow, as Facebook has done today and Twitter did yesterday, provided of course, Google remains in the league. Then integration may be the only way out for Apple yet again.

Originally Posted By SocialJitney.Com

Job Hunting? Improve Your Social Profile First!

If you are keeping with hiring trends, then you will know that current recruitment practices involve the use of social networks to test for skills and for talent hunt. Popularity scores are rounded up to determine a candidate’s suitability. And if you haven’t considered Facebook as a job recruitment option, do so now. Because hundreds or thousands of eyes, including your supervisor/s, have sifted through your profile on social networks already and discovered such aspects of your personality that you may be unaware of. Especially if you have not bothered to control your content nor privacy settings.

This does take the fun out of socializing on networks such as Facebook. After all, the main reason was to enjoy yourself with a careless freedom, to say what you want to whomsoever you pleased. But this very freedom has cost many their jobs. Ask those who have expressed with vehemence against their ex-employers. Look at it this way: What kind of people would you seek – whether employees or business partners – were it your own company?

Social content posted by users has a great impact and the impression you leave can impede job prospects. So get a hold of the reins, starting now. Some cautionary notes to bear in mind are:

• With Facebook Timeline, you can wipe out your past and while there’s nothing you can do about wiping previous viewers’ memories, at least the future ones will see a more refined and more mature you.
• On the other hand, if you go to another extreme and pose as a workaholic, the façade won’t serve the purpose either. There has to be a healthy blend of your personal and professional side. A balanced personality is a prime quality employers seek in their candidates.
• Select your network carefully. If you can, avoid adding your boss and co-workers you are uncomfortable with as ‘friends’ on Facebook. Instead, join formal and informal groups that are relevant to your line of work.
• Actively participate in discussions on forums and blogs. That way you will stay informed about latest developments in the field and showing (not showing off) your knowledge will increase chances for employers to approach you directly with a job offer.
• Showcase extracurricular through Facebook apps embedded on your page. This should include a variety ranging from e-books to game apps, minus the adult- oriented ones such as gambling. Your selection reflects your lifestyle and habits. Generally, employers seek those people who will impact positively in the work environment.
• Finally, control not just your posts, but your temperament. No matter how frustrating your present job situation is, make as graceful an exit as possible. Social networks have made background checking far easier than was previously possible. To find out about your bout of temper in the workplace will bring your chances of being hired down to zero.

Bonne chance with your new job!

Originally Posted By Avenuesocial.Com

Crime Coverage on Social Media

The faster the news travels, the more successful the source. In this case, social media has defeated all other forms of media as moments are shared in real time.

The recent shooting in Denver, Colorado where 12 people died and several injured by a seemingly ‘normal’ person, has left not just the victims’ families in a state of despair and shock, but the entire world. People are now questioning, discussing, debating over social media more than ever before.

This time around, news organizations have taken a backseat and provided the larger part of the room for public discourse. As comments stream in from everywhere, it is a reaffirmation of just how social networks have transformed news reporting. And it’s not just the witnesses posting updates on Facebook, Twitter and Reddit. Even the local police and fire officials are online. The Red Cross has advised those present at the scene to inform their families they are alright. Government officials also admit to tracking for the same reason, except not so much for information as much ‘clues ’ for criminal activity on posts and blogs.


 

 

The Canadian Newspaper Association justifies mainstream media in their selective reporting because they are running a business. Consequently, there is an absence of or underreporting of crime. Where surveys fail to quantify the crimes, social media has provided it. Although dissemination does not guarantee authenticity, it certainly provides a volume that determines the existence of crimes. There are images, video and articles providing details and angles that conventional media is unable to do.

Not everyone agrees. As one media expert put it, when it comes to crime coverage, it can lead to a lot of biased opinion. As opposed to authentic reports which are more objective. Except that this objectivity, although more reliable is not as popular. Rather than being delivered a cold-cut narrative, audience is looking for compassion and more humanitarian reporting as far as heinous crimes are concerned. NBC has gone so far as to say that the most “compelling accounts” of the recent Denver incident came from a social media contributor and people such as these are the “professional journalists of tomorrow.”

Originally Posted By Avenuesocial

Android App Development

Android Apps Inventor emerging the need of Application Developers!

Despite the popularity of the iPhone in the present market, there is a growing fascination surrounding Android Application. Undoubtedly Apple's iPhone is reliable enough but there is something enticing about Android that is clearly replenishing the market needs. In simple terms, Android is the operating system for the mobile application. It is the Linux based operating system that embeds the Java applications and runs over the Linux kernel. Google's Android Application however contains 12 million lines of codes that include XML, C and none other than Java.

Apart from this, Android application is configured for performing endless personalization. Thus, Google has made it easy to set your phone as per your consent. Do you feel personalization is everything that you were always needed? If your response is somewhat negative then, to meet your expectations, Google has introduced Android Application Inventor. The name clearly depicts its usage; the Android Inventor is used to create simple applications. No matter whether you have any programming knowledge or not but this app has been introduced by Google to develop apps by a non-developer.

It might sound interesting that now, anyone can operate the OS and can utilize various functionalities to create new tunes, or creative background but, every coin has two sides! One can create simple apps definitely but what about creating complex business apps? While the question arises related to business applications then, there comes the need of the programmer or the developer! Business applications need the technical touch which can be accommodated by the programmers to meet the accuracy. Where comes the accuracy factor, we at Openxcell Technolabs always stand by our client's side, understand our client's needs and do the needful to meet the perfection.  Our best trained professionals offer their professionalism in channelized directions to turn our client's dreams into reality.





Originally Posted By Weebly

BlueStacks Opens The Way To Run Android Applications On Windows Desktop

Have anyone heard about BlueStacks? This revolutionary app company and  is  proving to be boon for the windows userbase. Bluestack will help supporting Android applications on your windows desktop. It’s one of recent update for windows users.Since, Microsoft, plans to make it more difficult to dual boot OS on windows 8 system and make it possible to switch operating system on Windows RT tablets and phones. The extreme invention BlueStacks will be looking one and only way to run Android applications on Windows 8 tablets, smartphones and PC’s. As PC-giant ASUS has signed deal with BlueStacks to include it’s own Android App player on the company’s next generation PC.

As we all know that Wine is one of most popular emulator so, BlueStacks really works like wine because of it doesn’t emulate the actual hardware of a device. Instead, BlueStacks just emulates Android Davlik to server as a bridge between the application and Windows API’s (Application Programming Interface). BlueStacks can easily access the system’s graphics hardware to accelerate the program’s graphic processing.

As BlueStacks has also the related Application which one is Cloud Connect, this one lets you sync Android Apps from your smartphone or your tablet to your PC running BlueStacks App Player. As BlueStacks has its own Application Store, but as usual people really like to find a way to install other applications. Cloud Connect is very useful but this one is easy road for malware and in the same case, if you haven’t been paying attention, there is lots of Android Malware on the loose. So, it proves that BlueStacks is one of the great featured options for the windows users to use Android Applications.

BlueStacks is really one of stunning and risk free way for the careful Android downloads. It’s really one of most elegant way to use Android Applications in Windows desktop, PC, tablets, and phones. As the same company plans to bring it’s technology to Mac OS X as well.

OpenXcell Technolabs is a premier android app development company. It has a talented team of expert android app developers having expertise in developing custom android applications.

Originally Posted By Weebly

Marrisa Mayer Hired By Yahoo For $129m!

Marrisa Mayer comes with buzzing track record of achievement. Mayer is extremely known for being one of the pioneers in Google joining the company in its infancy which would later become a search giant. Mayer joined as employee number 20 and was the company's first female engineer at that time. Mayer has played so many roles like, designer, product manager and executive during her 13 years career in Google. This included her active participation in various projects viz. Google Search, Google News, Google Map, Google Images, Google Books, Google Product Search, iGoogle, Google Gmail and Google Toolbar, just to name a few. She has also played major role behind the famous Google's layout(Search Home Page)and has also worked as a Vice President of Local Maps and location services, in her final years with Google.

She is really honored from many boards. She is currently the member of the board of directors of National Design Museum, San Fransisco Musuem of Modern Art and Walmart. Her name is existing top 50 powerful women in business in 2008, 2009, 2010, and 2011 for America.

She has remained as an avid spokesperson for Google and has now decided to take on a leading role as a CEO for Yahoo. Yahoo which has already had 4 prior attempts to stabilize the company is now betting on Mayer and offering her a package of $129m for a period of 5 years which dwarfs the pay package of Meg Whitman. On addition to her massive salary, Mayer owns 26.2 million shares of google as well.

Google had never disclose Mayer's salary because of She was not highest paid executive of Company, although she was the most visible personality of company.

According to Scott Thomson(Former Yahoo SEO), The offered compensation to Mayer is really exceptional! The same company offered Thomson a $1 million base salary and stock grants about $22.5 million. He left four months into the Job, without severance. Yahoo has average one CEO a year for last five years. So, Marissa Mayer is new one!

OpenXcell is a leading iPhone application development company specialized in mobile app development for iPhone and iPad. Hire iPhone developer at OpenXcell to materialize your app idea. For more details visit- www.openxcell.com

Originally Posted By Weebly

Cloud Gaming Gets Smart

To say the experience will be enriching is an understatement because live streaming of mobile gaming via cloud are the present– not the future of gaming.

While businesses are still hesitant about sharing data via cloud storage over doubtful security management, cloud gaming is perhaps a safer bet. Despite its recent beginnings in the mobile industry, gaming on demand has become the most utilized among all other cloud services.

What makes cloud gaming highly popular is mainly their capability to access games through offsite, remote servers on any platform or device. There is no need for physical gadgets such as consoles and discs. However, some guides do recommend using a physical control device for smartphone screens because of the large estate they occupy for game controls on touch screens.

Virtual streaming of these games provides limitless choices on 3G and 4G smartphones. Some OSs are already running them as cloud game applications on their stores. OnLive, a cloud gaming application was launched for Android earlier this year and received a tremendously positive response. Android was their first choice among smartphone platforms for the same reason that cloud sharing is based on: an open source server for an open source platform.

And there’s more to come. Google announced the launch of ‘Google Compute Engine’ cloud service at their recent I/O conference that will allow app developers to create any kind of application with the use of raw virtual machines, such as JVM (Java Virtual Machine). This means multiple systems can coexist within a single device.




Apple’s iOS had had to wait awhile, but with box.net already a successful app plus cloud storage project,
they will soon be joining forces in the cloud gaming zone. Last week’s news about Gaikai, an open cloud gaming platform, being bought by Sony has pretty much paved the way for them as well as other smartphones and tablets. There has been no direct reference, but the high price paid (USD 380 million) shows just how important cloud gaming has become for the once popular console manufacturers. It is not too hard to believe either when reviewers predict how this will spur Xbox and Playstation games to be streamed through into smartphone devices.

Originally Posted By SocialJitney

The Socio-Mobile Axis, not Access

There is cause for complaint. And it can be hard for marketers to digest the fact that direct marketing is highly dependent on users’ own network — not the advertisers’ and certainly not social media staffs’. As was noted by Forbes last month when Facebook’s COO requested users to ‘click on a few ads.’ This mild ‘joke’ was asking for trouble. Interpreted for desperation, the statement mirrors a general concern shared by social media: that financial returns for their free services are negligible.

Facebook’s CEO Mark Zuckerberg has admitted to mobile incorporation as being a challenge for Facebook. What is worrying for social media is whether monetization will increase on mobile, because so far, it hasn’t had much luck on the PC platform. Greenlight, a marketing company survey reported 44 per cent of Facebook users “never click on sponsored ads,” and a bare 3 per cent did so regularly. Depressing
as these figures are, advertisers and marketers seem to forget the complexity of the primary need for a user, which is to be social.
There is a dual-pronged expectation at play here accompanied with a sense of urgency:  i) providing full access of social media on mobile and ii) to gain revenue from mobile advertisements. The first point is not too far from achieving. Facebook Timeline has been recently launched on mobile platforms and users are already waiting for third party applications to be included. Speaking of apps, Facebook’s integration with mobile is going to get deeper. Developers can now download the new SDK for iOS to create Facebook applications which comes complete with a tutorial, links to native apps and ‘Reference Docs’ for coding.
Advertisers need to start thinking like users. When a user is ‘highly engaged,’ advertisements in any form can be interruptive, or the user barely notices them because of his/her sole focus on the content. So the tactic of placing ads with great content is not a guarantee for revenue either, no matter how ‘engaging’ the content. A complete renovation is required for marketers to target their ads if they want to see success on the mobile platform via social media.
If it was really up to the users, a majority would simply do away with ads entirely. Unless they were to be incorporated into user content. Complicated as it sounds, what is required is a high level of creativity to use the users in a way that will benefit content plus promote the product simultaneously, not separately, as is the case with PC ads.
Whatever forms of advertisement on social platforms, whether notifications, Sponsored Stories and incentives, limitations can be turned to advantages on mobile adaptation and the experience will be far richer for all parties–first, second and third. Then there won’t be much cause for complaint.

This Blog originally appeared on Avenuesocial

Perspective on China’s Anti-Facebook Stance

The world’s largest population comprising 1.4 billion is disconnected from the world’s largest social network site. While other countries block Facebook on and off, China is the only country that has remained persistent in its ban. But it seems Facebook is as persistent as the Chinese government.  That is why Mark Zuckerberg scampered off once again to China to attempt to gain ground. Attempts have been fruitless so far, but Zuckerberg is on a mission of making the world ‘connected’ regardless of the fact he is now the 28th richest man in the world.

But knowing that the online Chinese population is over 5 million, which is twice the population of U.S. according to a Forbes report and 38 per cent of these are mobile-only would make anyone in the technical industry drool.

Incidentally, Facebook is just one from over thousands of banned sites in China, most are major international social and sharing networks and incidentally, very few are censored for adult content. It’s ironic to observe humanitarian organizations’ websites included in the list, especially Reporters Without Borders (RSF), an NGO that defends freedom of expression. This is self-explanatory of the extent of suppression still pervading in this day and age.

Despite China’s self-sufficiency in the global market, their people are deprived of the right to choose. Whether there will be revolt as dramatic as in Egypt and Syria is not the point. The country’s young are reportedly happy with substitute networks such as Weibo and RenRen. Given the country’s technical manpower, we can be assured of their having a sound network, excellent software capabilities and as great, if not more app developers as Facebook.

It is the impact of such restrictions that are contributing to the suffering of 128 million Chinese who live below poverty line. Because this ‘shield’ is hampering business growth in the country. By not allowing international social networks, they are also deterring business growth. E-commerce and trade have reached customers in every corner of the globe. Business through personal interaction has proven far more successful than the traditional and formal process conduct. While competition is higher and more open, services and product improvement is now based on understanding users’ interests at the individual level. And China is missing out not because social networks will affect negatively or positively, but simply because they are absent. The fact remains, it is one country against the world. It is hoped the government would understand they are not ‘giving in’ by lifting such bans, but that they will be ‘giving’ their people, who are old enough, in the literal sense (majority Chinese population is ageing), their basic right to decide for themselves.

This post originally appeared on  Avenuesocial.

7 Tips For Effective Social Photos For Your Business

Today, anyone can be a celebrity. Thanks to social media that has silenced the perpetual and often boring debate of picture versus the written word, to an agreement that one complements the other. Facebook’s Timeline may seem to have sparked the discussions again, with their demand for large photos to be posted on the profile. But even article writers will have to admit that the 399 wide pixels cover image has replaced a thousand words. But unlike other social media that are either too photo-oriented or too text-oriented, Facebook is well-balanced, retaining the apps functionalities, links and text that make for a complete ‘story,’ a word that is now commonly associated with the site.

It is inspiring to see what individuals and companies have done with this Timeline. But don’t feel overwhelmed by brands. As long as you have made yours look unique and conveyed what your company serves through the image, consider the job well done, no matter what size or how new your business.

To handle the medium, Facebook has sage advice: “Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.” This and more do’s and don’ts on the Facebook website must be appreciated for providing quality and standards to marketing that had become increasingly lagging in the business world.

But there is a downside of putting pictorial content on social websites, which is that they are open to criticism. To avoid embarrassment of your picture categorized under ‘top 20 weird photos’, it is a good idea to take the opinions of trustworthy sources prior to posting the photo. While at it, here are useful tips to ensure your pictures are as good as your business, or even better:

• If you lack imagination, just put up your company’s logo and slogan. Play around with their placement, the fonts and colors.
• To be able to elicit positive emotions through images is very effective, taking into consideration to not cross the limits of professional boundaries. These may be in the form of an amusing picture to humor, or scenic visuals to enchant.
• Bring the photo to life by making a colorful collage.
• Utilize features from within the site. Facebook has also been generous in providing photo apps. One distinct app that includes the voice functionality is the Fotobabble.
• Use the flexibility provided by the medium. Change as often as you like, and edit as much as you wish.

Assess the photos before posting, immediately after posting, and continue to monitor its popularity through feedback.

This post originally appeared on  Avenuesocial.