7 Tips For Effective Social Photos For Your Business

Today, anyone can be a celebrity. Thanks to social media that has silenced the perpetual and often boring debate of picture versus the written word, to an agreement that one complements the other. Facebook’s Timeline may seem to have sparked the discussions again, with their demand for large photos to be posted on the profile. But even article writers will have to admit that the 399 wide pixels cover image has replaced a thousand words. But unlike other social media that are either too photo-oriented or too text-oriented, Facebook is well-balanced, retaining the apps functionalities, links and text that make for a complete ‘story,’ a word that is now commonly associated with the site.

It is inspiring to see what individuals and companies have done with this Timeline. But don’t feel overwhelmed by brands. As long as you have made yours look unique and conveyed what your company serves through the image, consider the job well done, no matter what size or how new your business.

To handle the medium, Facebook has sage advice: “Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.” This and more do’s and don’ts on the Facebook website must be appreciated for providing quality and standards to marketing that had become increasingly lagging in the business world.

But there is a downside of putting pictorial content on social websites, which is that they are open to criticism. To avoid embarrassment of your picture categorized under ‘top 20 weird photos’, it is a good idea to take the opinions of trustworthy sources prior to posting the photo. While at it, here are useful tips to ensure your pictures are as good as your business, or even better:

• If you lack imagination, just put up your company’s logo and slogan. Play around with their placement, the fonts and colors.
• To be able to elicit positive emotions through images is very effective, taking into consideration to not cross the limits of professional boundaries. These may be in the form of an amusing picture to humor, or scenic visuals to enchant.
• Bring the photo to life by making a colorful collage.
• Utilize features from within the site. Facebook has also been generous in providing photo apps. One distinct app that includes the voice functionality is the Fotobabble.
• Use the flexibility provided by the medium. Change as often as you like, and edit as much as you wish.

Assess the photos before posting, immediately after posting, and continue to monitor its popularity through feedback.

This post originally appeared on  Avenuesocial.